WEST DES MOINES, Iowa – Recently, Hy-Vee, Inc. launched a campaign called “Feed the Need” to help replenish local food banks across its eight-state region. The supermarket chain recently become aware of a major crisis that food banks are facing – with many being extremely low on food due to an influx of additional people over the past several weeks needing assistance. In addition, food banks historically have lower donations in February than any other time of year.
The campaign started Feb. 1.
Hy-Vee is holding a “Feed the Need” campaign at all of its Hy-Vee stores to help replenish local food banks. Customers can participate by simply “rounding up” their purchases to the next dollar – or a desired dollar amount – at the checkout. Hy-Vee will then match customer donations, up to $100,000, to help restock food banks.
“News of food banks being low on supplies clearly demonstrates that many people are at risk of hunger every day in our very own communities,” said Randy Edeker, Hy-Vee’s chairman of the board, chief executive officer and president.