RAPID CITY (AP) – A South Dakota restaurant that has been limited to take-out and delivery orders because of the coronavirus has revived a 1960s staple to boost business.
The Colonial House Restaurant & Bar in Rapid City is advertising TV dinners.
Restaurant owner Kevin Beshara and his staff are packaging meals in a reheatable container that allows customers to freeze the food for later, if desired.
The trick, Beshara said, was finding a container suitable for dinners to be reheated. He found a recyclable bowl with a clear lid to replace the traditional foam box used for takeout orders and leftovers, the Rapid City Journal reported.
Most of his TV dinners, which range from $7.99 to $9.99. can be reheated in a microwave oven in four minutes. Since he began offering the retro meals, Beshara said his lasagna and southern fried chicken entrees have emerged as customer favorites.
“What Rapid Citians need right now is comfort food,” he said.
