Spoke-n-Sport earns Gold Bicycle Friendly Business designation


WASHINGTON, D.C. –  The League of American Bicyclists, a national bicycling and advocacy organization of nearly 20,000 members, has recognized Spoke-N-Sport of Brookings with a prestigious Gold-level Bicycle Friendly Business (BFB) certification. 

With the announcement of 82 new and renewing BFBs across the country, Spoke-N-Sport joins a growing list of 1,314 local businesses, government agencies, and Fortune 500 companies leading the way to transform transportation, health, and wellness for the betterment of U.S. workers and local communities. 

BFB requirements identify incentives, programming, and amenities proven to enable and inspire more people to ride bikes. Among those offered by Spoke-N-Sport are educational classes, local rides, and cycling advocacy at the local and state level. 

In addition, Spoke-N-Sport offers secure bicycling parking for both employees and clients and showers for those employees that have a longer ride to work. 

According to business owner Chad Pickard, the most significant action taken by the company in the past year has been using ambassador programs to reach out to those that may not think of a specialty bike to look for their first bike. It also plans to find ways to get kids more involved with cycling at all ages in the coming year.

 As a result of these efforts, Spoke-n-Sport has seen a growing number of people turn to cycling as a means of recreation and transportation which in turn decreases cars on the road and improves an individual’s health.

“The best part of the Bicycle Friendly Business program is being able to use it as a tool to sharpen our axe.  We want to make sure that we are meeting and exceeding the needs of cyclists everywhere.  This program and the application process is a great reminder,” said Pickard.

Spoke-N-Sport and other businesses have access to a variety of tools and technical assistance from the League to become even more bicycle-friendly. To apply or learn more about the BFB program, visit the League online at www.bikeleague.org/business.


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