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Well, we pulled it off for the fourth time in a calendar year. 

We call it TOTAL SATURATION. Just like POLAR VORTEX – you can’t just say it, you have to YELL it.

Today’s edition of The Register is arriving in the mailboxes of all households in Brookings, White, Volga, Aurora, Bruce, Elkton and Arlington. Our press run today was a whopping 16,000 newspapers printed.

We’re once again making great use of a program known as sampling made available by the U.S. Postal Service.

Take a hard look at today’s issue. There’s plenty to see inside. 

I’ve been in the newspaper business all of my life and I’m still amazed at the amount of information we offer readers every day – news and advertising, legal notices and comics, classifieds and court news, police reports, obituaries, columnists and plenty of local sports coverage. 

I can’t think of another business that produces so much, so often. Six days a week. Twelve months a year.

If we’re doing our jobs right, somewhere in this edition you’ll find a big advertisement offering a special sizzling deal on subscriptions, just $129 for a year’s worth of Registers. Buy nine months, get three free. It’s a great time to renew, even better time to give us a year trial. Roughly 40 cents per day to get the newspaper for a year, delivered right into your mailbox. It’s the best deal we have ever offered.

The newspaper you’re holding in your hands right now is not our only means of communicating with readers. We also offer an electronic subscription, a digital version of The Register that you can read on your computer, tablet or phone. 

All of us at The Register hope you look this sample edition over closely. We think you’ll find that this newspaper is the best, most complete source of local news, sports and advertising around.

We hope the next time you get The Register in the mail it won’t be unexpected but rather the start of a new, informative reading habit.

And a special thank you to those who have supported, and continue to support local journalism at its finest. We can’t do it without you.

Billy McMacken is the publisher of The Brookings Register. Contact him at [email protected] But before you do that, contact our Circulation Director Katie Foiles at [email protected] to start a subscription.


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