BROOKINGS – Jerry Miller, Samantha Tupper, Emilly Ford and Kamra Christe from Wink’s Jewelers and other top jewelers from around the country recently attended the 2018 Retail Jewelers Organization Summer Buying Show in Minneapolis.

The three-day event, held semi-annually, gave jewelers the opportunity to learn about industry trends, network with other professional jewelers and share business ideas. This year’s show, themed Minneapolis Rockstars, also let jewelers purchase new items at pre-negotiated prices, including jewelry products exclusively available to RJO members. Purchasing items at these prices allows jewelers to pass along the savings to their customers.

“I am always impressed by the vast selection of jewelry available at the RJO show and having access to current and upcoming trends in jewelry is always beneficial,” said Miller of Wink’s Jewelers. “Along with amazing new products, we also bring home a better understanding of how to market to our customers.”

Wink’s Jewelers was able to participate in continuing education courses that focused on topics like closing the sale, leading the multi-generational workplace and leveraging social media.

For more information about Wink’s Jewelers or to view some of their new purchases, visit them at 322 Fifth St. in Brookings.

Courtesy photo: Jerry Miller, Samantha Tupper, Emilly Ford and Kamra Christe from Wink’s Jewelers at the Schurhammer Manufacturing Booth during the 2018 Retail Jewelers Organization (RJO) Summer Buying Show in Minneapolis.