BROOKINGS – Generation V E-Cigarettes and Vape Bar will host a grand opening of its new retail store, located at 1724 Sixth St. in Brickwood Plaza, on Saturday. 

Generation V’s owner says she hopes to help smokers transition to an alternative to combustible cigarettes. 

“Having watched my grandmother die from lung cancer at a young age, I am passionate about helping my guests quit smoking,” said Sarah Linden, owner of Generation V. “We specialize in educating the beginner on the various electronic cigarette devices.”

The store will offer a large assortment of vaporizers and American-made e-liquid, she added.

“We can’t wait for Brookings to see what we have to offer: the widest selection of flavors and brands in the area coupled with extraordinary guest service,” Linden said.