Jackrabbit Sports Properties, the local multimedia team of Learfield and the leading media and technology company powering college athletics, has launched “Jacked NIL” — a multifaceted approach to name, image and likeness that will maximize opportunities and collective support for South Dakota State University student-athletes.

Through Jacked NIL, Jackrabbit Sports Properties will deliver innovative tools designed to facilitate greater engagement for brand sponsors and SDSU fans in their support of student-athlete NIL activities. Platforms built and powered by Learfield will streamline and manage NIL deal-making between brand partners and student-athletes. Deals can range from athlete influencer marketing to public appearances and other commercial initiatives.

Jacked NIL can also serve as a platform to directly support SDSU sport-specific contributions. This allows Jackrabbit fans the ability to provide NIL support to SDSU by directly contributing to the success of the athletics department.

SDSU fans and supporters will also be able to connect directly with Jackrabbit student-athletes for NIL activities through Learfield’s partnership with Opendorse, a compliant NIL marketplace. Through the Jacked NIL Marketplace on Opendorse, student-athletes can browse opportunities posted by brands and organizations and apply to collaborate with those entities in commercial ventures.

“Jacked NIL provides a comprehensive approach for SDSU student-athletes to partner with businesses, donors and other friends of Jackrabbit Nation to support each other in a way that’s mutually beneficial, while also providing personal and professional growth for our student-athletes,” said Jonathan Treiber, general manager of Jackrabbit Sports Properties. “With the ongoing evolution of the NIL landscape, Jacked NIL will deliver new and innovative ways to maximize opportunities for SDSU student-athletes while continuing to build on the winning tradition and elevating the student-athlete experience that is second to none at SDSU.”

For additional information about Jacked NIL or opportunities to support SDSU NIL activities, businesses and supporters can contact Jonathan Treiber at jonathan.treiber@jackrabbitsportsproperties.com.

Jacked NIL deliverables

• Reporting and disclosure: Tracking of all deal activity, real-time reporting and visibility to school partners for NIL support, compliance, and NCAA disclosure purposes.
• Efficiency: A centralized platform from Jackrabbit Sports Properties to activate brand partners’ NIL marketing rights from start to finish — identify, communicate with, and transact with student-athletes — all in one place.
• Reliable sponsor branding: This platform enables sponsors to easily identify and present NIL opportunities to student-athletes that align with their brand values. The comprehensive exchange delivers school intellectual property activation, endorsements, social influencer, content creation, and other business opportunities to student-athletes through a single-source integration with Jackrabbit Sports Properties.