Brookings Radio lays off on-air talent

Corporate parent Alpha Media has been cutting positions across Midwest

By Josh Linehan

The Brookings Register

Posted 5/23/24

BROOKINGS — Brookings Radio laid off six local broadcasters on Wednesday, to be replaced with nationally syndicated material.

The moves were reportedly part of budget cuts on the part of …

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Brookings Radio lays off on-air talent

Corporate parent Alpha Media has been cutting positions across Midwest

Posted

BROOKINGS — Brookings Radio laid off six local broadcasters on Wednesday, to be replaced with nationally syndicated material.

The moves were reportedly part of budget cuts on the part of the stations’ national parent, Alpha Media.

Brookings Radio market manager Cami Powers sent the Register a statement that read:

"Today was a sad day for radio in Brookings. We lost 6 amazing, dedicated full and part-time broadcasters. Brookings Radio will still continue day to day operations with our remaining team members including management, sales and two broadcasters, with our focus on serving our listeners, clients and the community the best we can. Your continued support is needed and appreciated."

Powers also confirmed on Facebook that longtime Brookings Radio news reporter Perry Miller was among those laid off.

Alpha Media is based in Portland, Oregon, and according to its’ website, owns 207 radio stations across 44 regional markets.

Sources told the Register the Alpha Media outlets in Watertown and Madison were also affected.

The laying off of on-air talent in South Dakota follows reported layoffs of all on-air talent in Missouri and Minnesota, as well.

Brookings Radio operates five stations out of Brookings, including KCountry 102.3 FM, The Ranch 910 AM, B93.7 FM, KBRK 1430 AM and The Hawk 107.1 FM.

Alpha Media did not respond to the Register’s request for comment.

Linehan is the Register’s managing editor and welcomes tips and comments at jlinehan@brookingsregister.com.