Ground broken on new $2.2 million fitness facility in Brookings


BROOKINGS — B|WELL Brookings recently broke ground on a new $2.2 million fitness facility slated to open in summer 2024. The new location is on South Main near the intersection of 20th Street.

The Brookings-based wellness company was founded by owner Bri Fiedler in 2014. Fiedler and her husband, Josh, expanded into Sioux Falls in 2022 and now operate two studios along with a team of 52 instructors.

The new facility will offer two stories of fitness studios, including an infrared heated yoga studio, a cycling studio, a strength and kickboxing studio and an area for their new service: sports performance acceleration.

4A Performance programs enable growing athletes to develop the knowledge, strength, and skills they need to improve and compete. Under the guidance of coaches, athletes can train in a state-of-the-art facility featuring turf, Olympic weightlifting equipment and speed and mobility equipment. 4A will cater to athletes in grades 3 through 12.

B|WELL is not new to the sports performance world. The company has been catering to high school and college athletes over the last two years with their yoga and mobility program, Yoga For Athletes. SDSU and Augustana University have built Y4A into their training regimens and send hundreds of athletes to the studios weekly in Brookings and Sioux Falls.

The new facility will feature additional amenities such as men’s and women’s locker rooms with multiple showers. The main lobby will feature a protein bar with freshly blended protein shakes and smoothies. Founder Bri Fiedler, who graduated from SDSU in 2011, developed a custom protein powder to feature in the shakes. The protein powder called “The Every,” will be available for purchase.

B|WELL provides a robust offering of group fitness classes. Members can choose from cycling, hot yoga sculpt, strength training, barre, gentle yoga and kickboxing. They offer over 10 classes a day, seven days a week and at a variety of times — for all fitness levels.